May 11, 2009
Milk: THRASHTEURIZER Facebook App/Game
White Gold, The Almighty God of Awesome, Patron Saint of Those Who Dare To Challenge Dragons and devoted Milk drinker, assumes center stage in THRASHTEURIZER - to laymen, a game, to the enlightened...a baptism at the union of Niagara Falls, The River Styx and Zeus' Morning Leak.
PROJECT TITLE: Thrashteurizer
CATEGORY: Game
CAMPAIGN: Milk - White Gold
CLIENT: Goodby, Silverstein + Partners
URL: http://www.tedperez.com/archive/milk/thrashteurizer/
Milk’s “White Gold” campaign [online and off] is a favorite. When presented with the opportunity to develop THRASHTEURIZER, there was but one concern: How do you raise the bar on a campaign that killed from day one? With Goodby, Silverstein & Partners in the Captain's chair, White Gold as co-pilot and an unreal amount of trust and collaboration, the result is something we present with great pride.
A keen eye will catch these five [5] items of interest:
1. Instructive loader that entertains and informs the player - seriously, why doesn't everyone use this time to educate/preach/entertain?
2. Twenty-three [23] unique reaction animations/stunts that correlate with the player’s performance.
3. Wayne Harris Gold. Wayne illustrated the skin to faux vinyl WG. Wayne is no joke.
4. Jump cuts. ECU is not a mid-major.
5. Why are you still reading this? Go thrash...
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