Standard and Rich Media flights developed at the tail of Q409 and head of Q110 for HP [Goodby], University of Phoenix [POD] and Frito-Lay [Goodby] can be found after the jump. A complete catalogue of Ted Perez's media work may be found at the company's corporate site.
HP: Langely Ski Cross
Hit the slopes with HP and Langely McNeal as she shares the thrill and experience of ski cross.
PROJECT TITLE: HP Langely Ski Cross
CATEGORY: Media
CAMPAIGN: HP Holiday
CLIENT: Goodby, Silverstein + Partners
University of Phoenix
The University of Phoenix media plan included two takeover units as part of their Thought Leadership campaign to make the connection that people abroad are still able to partake in the joys of higher education.
PROJECT TITLE: University of Phoenix
CATEGORY: Media
CAMPAIGN: Q409
CLIENT: Pereira & O'Dell
Tostitos: And Then There Was Salsa
A baroness of salsa, the "Amazing Flamenco Chef" provides a surprising twist as she creates a whirlwind of delicious salsa in this truly sensational media takeover campaign for Tostitos.
PROJECT TITLE: Tostitos: And Then There was Salsa
CATEGORY: Media
CAMPAIGN: Frito Lay DIPS
CLIENT: Goodby, Silverstein & Partners