Goodby, Silverstein & Partner's Sprint NOW Clock [produced by Ted Perez + Associates] was awarded a Bronze Cyber Lion at this year's Cannes Lions Awards.
Users literally become a part of the NOW Network by adding a personalized video into a live unit atop YouTube's homepage masthead. The initial insert garnered 118,000 video submissions in less than 48 hours. The component currently resides on Sprint's NOW Web site.
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