In our first 7 years, Ted Perez + Associates has been fortunate enough to work with, and befriend, some pretty darned sharp folks in the advertising and entertainment industries. Although client gifts have been traditionally saved for the holidays, the company’s anniversary called for a special expression of our appreciation for the years of dedication, loyalty and friendship.
The package delivered to each client consisted of two T-shirts and a limited edition [155 ct.] custom printed Moleskine. Each individually numbered, hand stamped ledger contained a cocktail coupon for a free drink at The Buck Turgidson, the house bar, and a recipe card for one of our favorite cocktails.
The T-Shirts were created to represent the company’s past and present. One shirt signifies the early days of Ted Perez with the original company crest while the second showcases the current identity – the iconic bull (forward facing) surrounded by the company’s slogan: Industry, Instinct, Integrity. Both shirts allow us to celebrate our current good fortune while respecting and remembering or humble past.
The second component of the seventh anniversary gift was a custom printed Moleskine. Details are very important to the firm and making certain we both have a place to record our direction and sketch our future is critical. Two versions of the moleskine were created – The client edition, and the employee edition.
An important aspect of the client Moleskine was not a showpiece for the company, but a beautiful and sophisticated piece tailored to our friends and family. Reinforcing this notion was the omission of the company name on the cover. A second version of the notebook was created for internal use that contains the full company crest, logo and design.
An introductory paragraph greets the recipient:
"Thursday, September 2nd, 2010 marks the 7th anniversary of Ted Perez + Associates' first day of business.
We issued no statement in 2003 announcing the start-up or promoting some grand plan because...frankly, there was no grand plan.
Simply, the mission was - and remains - to give everything we have to our work, to our clients and to each other. Not so grand, really.
Today, seven years later, press releases, "Strategically synergistic covenants" and like bullshit remain peripheral to our work, our clients and our families.
If you are in possession of this Moleskine, we consider you a confederate and we salute you for the support, guidance and friendship you've shown us these first seven years.
Thank you."
The Moleskine was then laced with seven of Ted's quotes. Pictured below:
"Fairytales are lighthouses we fashion for the weak-minded and the lame. Renounce sense, skill and science and you deserve the cliffs."
Ted Perez, Korvensuora Elementary School, Pohjois-Pohjanmaan, Oulu, Finland, 1977
Ted speaking to the students and parents at Korvensuoraa's Spring Science Fair.
Also pictured is one recipe from The Buck Turgidson.
