Leo Burnett's "Cheez-It: Choose the Cheese" Facebook application [produced by Ted Perez + Associates] has been named FWA's Site of the Day.

"When Cheez-It decided to launch a new flavor, we suggested they let their 1 million+ fans decide. We employed the "vote early, vote often" strategy. The more you interact, the more votes your cheese gets."

Overall, the campaign yielded over 27 million votes across all consumer touch points. 

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