March 5, 2010
In the first tutorial we discussed the basics of After Effects and transitioning that work into Flash. The second tutorial we took a look at 3 essential skills (Working with green screen footage, Creating masks and Creating loops). In this 3rd post, we'll discuss things to keep in mind when exporting from After Effects into Flash as well as reviewing some performance test results.
In lieu of the traditional weekly cocktail, Ted Perez + Associates did a two week taste testing of wine and cheese pairings, specifically cheeses that pair with Riesling. Riesling is a white, aromatic grape varietal that has perfumed aromas in addition to a high acidity [hence its characteristic dry and crisp taste]. The high acidity of Riesling also makes it suitable for extended aging (high quality or off-dry Riesling wine has been enjoyed at an age exceeding 100 years). Riesling's long history extends as far back as the 15th century when Count John IV of Katzenelnbogen referenced "22 shillings of Riesling vine cuttings for the vineyard" in his storage inventory [dated March 13, 1435]. In 1477, the grape was also documented in Alsace under the spelling "Rissling".
Riesling is highly "terrier-expressive", meaning the character and taste of the wine can vary greatly based on its place of origin. In order to maintain a greater variety of flavors and characteristics, labels were selected from almost every major Riesling-producing region including Germany, France, California and Australia. To pair with these varying labels, Ted Perez selected popular cheeses from each wine's respective region. Pairings include Monterey Jack and Colby Jack cheeses from California, Morbier cheese from France and Gouda cheese from Germany.
Andrew Covell [lead PM at Ted Perez] had the opportunity to contribute to "ipro"- a blog serves as a platform for advertising professionals to observe the vision of the industry from the producers' perspectives. You can read the interview here: http://iproblog.blogspot.com
The Ted Perez drink of the week is the Rusty Nail. The Rust Nail, which is a combination of Scotch whisky and Drambuie, is a classic cocktail that was invented in the late 1950's by Norman MacKinnon of New York's 21 Club. It's most commonly enjoyed on the rocks, however, it can also be ordered straight as a 'Straight Up Nail'. The origin of The Rusty Nail's name has been rumored ever since its invention. Some say it was originally stirred with a rusty nail while others have tried to rename it entirely [one west coast-based barman tried to rename it the Knucklehead, but it never took off.
Beyond it's roots as a classic American cocktail, the Rusty Nail is also an official IBA [International Bartenders Association] cocktail that is used in the annual World Cocktail Competition [one of only eleven cocktails in it's category - After-Dinner Cocktail/Sweet]. Due to this, the Rusty Nail is one of the most noticeable and frequently ordered drinks made by professional bartenders.
Unlike most cocktails, the Rusty Nail is 100 percent liquor. As such, it's important to choose a quality Scotch whisky since it will be providing the bulk of the cocktail's depth and flavor. The addition of Drambuie is only incorporated as a sweetener and counterbalance to the biting, hot taste of the Scotch. With this in mind, Ted Perez + Associates carefully selected a diverse range of Scotch whiskies that range from traditional choices like Johnnie Walker Red Label to single malts from craft distilleries like Lagavulin. The cocktail is a simple 2 to 1 combination of Scotch whisky and Drambuie.
Introducing the new Ted Perez + Associates corporate site.
In addition to showcasing work produced since the company's inception in September of 2003, it is also the first public showcase of our new identity system.
We hope you enjoy...TedPerez.com
Talented, like-minded individuals are encouraged to contact the firm as we look to expand our abilities in the fields of strategy, design, development, sous vide, rustling, wrangling, cartography and knot tying. For full details Click Here.
January 26, 2010
This is the first in a pair of articles that concerts to bore a thin channel in your brain from the abstract, tridimensional experience we oft romanticize as reality all the way through to its practical implementation in interactive media. It aspires to orient you in three dimensions of both the real and virtual worlds such that simply existing will make you a more thoughtful interactive artist.
Comedians Jim Gaffigan, Kevin Hart, Michael Ian Black and Michael Showalter star in the media campaign that butters up the lighter side of shopping on eBay this holiday season faster than you can hit "Buy Now" on that red-hot listing of the Virgin Mary image burnt into a Monte Cristo sammich ...
PROJECT TITLE: eBay: Web Host Media + YouTube Channel
CAMPAIGN: eBay Holiday
CLIENT: Goodby, Silverstein + Partners
Tile Mosaic c. 1920s & 30s
Collected from La Closerie des Lilas
Ceramic, metal, wood
On loan from the estate of Juan Auguste "Le Neuf" Pierre
"My back is turned and my attentions occupied, would he [Hemingway] attempt to bed my wife? Without a doubt. Would he succeed? How could he? In the ways of the here and now, he is lost. But on paper he is in his element. The irony of our relations - I live for today and he will live forever." Ted Perez to George Plimpton at the world premiere of the John Wayne classic 'Rio Lobo' in which both men had bit parts.
PROJECT TITLE: Orville Redenbacher's Attention Grabber Media
CAMPAIGN: Orville Redenbacher
CLIENT: Venables Bell + Partners
In Q309 Venables Bell & Partners approached Ted Perez with a proposition to produce an interactive video rich-media unit for an Orville Redenbacher's popcorn campaign. The catch? Everything needed to be completed in a viscously short twenty-one day schedule that included casting, set design, props, wardrobe, video production, post production, sound designs, and not least of which - Flash development.
December 19, 2009
Sprint: Storefronts was a street level initiative for Sprint's NOW campaign. The interactive displays contained several animated “widgets” that tracked and followed pedestrians as they walked past installations in the streets of NYC and SF.
PROJECT TITLE: Sprint: Interactive NOW Installation
CATEGORY: Interactive Installation
CAMPAIGN: Sprint: NOW
CLIENT: Goodby, Silverstein + Partners
LOCATIONS: New York City, San Francisco
Hot Buttered Rum, or Rum Toddy* as it's referred to in some regions, is a delicious heated spiced rum cocktail that's widely popular during the chilly winter months (it's also the Ted Perez Cocktail of the Week). The roots of Hot Buttered Rum date back to when a similar variation called Battered Rum was popular in Colonial America. When Jamaica started exporting molasses to New England in the 1650's, colonists began adding distilled spirits to create Battered Rum and eggnog, among others. Hot Buttered Rum even made it's way into early American politics. According to the American Heritage Cookbook, political candidates would provide generous amounts of the drink to constituents in order to influence their vote. While the recipe traditionally calls for dark rum (for a richer, more caramelized flavor), Ted Perez tested this holiday favorite with both medium and dark rums including The Kraken, British Navy Pusser's, Cockspur, Goslings and Juan De La Cruz.
* "Toddy" is the term given to a hot cocktail that's made with boiling water, sugar and spices.
For the Cocktail of the Week, Ted Perez put a twist on the classic Dirty Vodka Martini recipe by replacing the common offerings with organic vodka labels. Over the last few years, organic beer and wine selections have steadily multiplied, while hard liquor tended to trail. One reason for this could be that there's no discernible chemical difference between the alcohol distilled from organic fruits and grains and traditional garden variety grains. There is, however, a slowly growing organic spirit market that consists mainly of vodka and a few labels of whiskey, rum and gin. Currently, organic vodka is predominantly distilled from corn, wheat and rye (thus far, there isn't a pure organic vodka potato). Although the differences between organic and traditional vodka may be minute (if any), certain organic varieties provide real benefits. For example, Prairie and Square One are kosher and Rain is ideal for consumers who have gluten allergies, since it's distilled from corn. While taste testing, Ted Perez sampled other organic labels including TRU and 360.
December 4, 2009
In the first tutorial we discussed the basics of After Effects and transitioning your work from there into Flash. This post will focus on three essential skills: Working with green screen footage, Creating masks and Creating loops. We hope you enjoy and if you do not enjoy, we hope you learn something. And if you neither enjoy nor learn something - we can do nothing for you other than ask... Why did you read through the whole bloody mess?
Ted Perez's cocktail of the week is a second, and the original, variation of the Sidecar Cocktail (mixed with Cognac). Both brandy and Cognac are interchangeably used in the cocktail since both are essentially wine that has been distilled. What is important to know, however, is that all Cognac is brandy but not all brandy is Cognac. Brandy can be distilled from almost any fruit in any region. Cognac, on the other hand, is made from grapes grown in the Cognac region of France. There are also strict guidelines for how Cognac is made. It must be distilled twice and then poured into oak casts made from Limousin or Troncais oak (these trees are found in forests in the Cognac region) - this aging process is very costly due to the fact that about 60% of the Cognac evaporates.
A Cognac grading system, invented by Maurice Hennessy, in 1865 is used on every bottle of Cognac. Grades include VS, VSOP and XO which are aged for 3, 5 and 6+ years, respectively. Over the past week, Ted Perez tested and analyzed five labels with the Sidecar including Cognacs from the Landy, Hennessy and Hardy distilleries.
November 23, 2009
Flash is a great starting point for animations designed for the Web. But when it domes to more realistic motion effects, Flash is certainly limited. Enter After Effects. The combination of Flash and After Effects enables animators to create a broader cache of animations and techniques and ultimately develop more compelling deliverables. The goal of this three part analysis is to touch on the topics most beginners want and need to know in order to get started with integrating After Effects and Flash. Beyond beginner level topics, the 3rd and final post will touch on performance issues, concepts and methods.
The Ted Perez Cocktail of the Week is the Sidecar. By our books the Sidecar was invented by an American Army Captain living in Paris during World War I. The name comes from the motorcycle sidecar that the Captain would often ride into the city. As an old bird tells it, he was so chilled from riding in the wintery months that he would enjoy the warming combination of cognac brandy, Cointreau and lemon juice. Despite debate, what's certain about the Sidecar's history is that the rejuvenating cocktail is now the most common Cognac cocktail in Paris. The cocktail has two main variations: one with brandy and one with Cognac. Over two weeks, Ted Perez + Associates will be sampling both variations with five separate labels of both brandy and Cognac. This week, five brandy labels were chosen from a variety of countries including the United States, Spain, Scotland and Germany. This week's variation was also mixed using Grand Marnier in place of Cointreau.
"Random" is a word that many have seemed to embrace in recent years to color a concept that in previous decades may have been anywhere from half-baked to counter-culture.
Goodby, Silverstein & Partners deployed "Cheetopia" and reintroduced consumers to a quick-fix staple first packaged in 1948. As "Cheetopia" [jointly produced by Transistor, Honest, Cobra and Oddcast] was gaining momentum, GP&P asked Ted Perez to help develop a Facebook Channel - "The Lair" - to compliment and extend the work done to date. While we are very proud of the body of work, it is one body, fluffy, orange and...random we love most - Cheeto Von Plushkovich. Handmade by The Captain's old lady, Von Plushkovich nailed his bits on a single-day shoot. Footage was then run against public domain footage. All audio was produced in-house by Senator Hayes.
The beauty and burden of "Random" is ambiguity. Is Von Plushkovich random? Sure. Did it further the brand? Who knows. What is certain, in our eyes, is all hands were entertained and engaged and for a wee shop, laughter is key.