The Ted Perez + Associates Corporate Site has been selected as an Official Honoree for the "Professional Services" category in the 14th Annual Webby Awards. With over 8000 entries submitted, the Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement.
A full list of Webby Honorees can be reviewed at the following link.
The Drink of the Week, Brass Monkey, was chosen in honor of a recently departed member of the Ted Perez family - Senator John Hays.
The name "Brass Monkey" tends to mean different things based on the context of its use. From the English colloquial expression and the 1986 single by the Beastie Boys to an English folk band and, of course, the cocktail. Brass Monkey roots go back to when it was produced as a premixed cocktail by the Heublein Company between the 1970s and 1990s. The label was a unique alternative when first introduced due to the fact that most liquor stores only carried beer, wine and hard liquor, not mixed drinks. Today, the Brass Monkey tends to be a lesser-known cocktail and its recipe varies widely. A few of versions include:
Equal parts beer and orange juice.
A mixture of gin, triple sec, tequila, orange juice, sour mix and grapefruit juice.
Equal parts of dark rum, vodka and orange juice.
The variation Ted Perez chose to study was, as we believe it, born on the hard-scrabble streets of Baltimore. In short, the rule is to consume a bottle of malt liquor until the beer level is even with the top of the label, fill the bottle back up with orange juice and roll it slowly across the ground to create a homogonous mixture. Grip, tip + sip.
Standard and Rich Media flights developed at the tail of Q409 and head of Q110 for HP [Goodby], University of Phoenix [POD] and Frito-Lay [Goodby] can be found after the jump. A complete catalogue of Ted Perez's media work may be found at the company's corporate site.
Today, March 16th, marks the first full year of residence in Venice for Ted Perez + Associates after 5 years in neighboring Santa Monica.
We are grateful for the good fortune we have enjoyed in our new home, the lessons learned and reward of building and curating from scratch and the consistent and collaborative support of those who truly pay the bills...our clients.
Thanks to all who have helped raise the flag.
Tostitos "Amazing Flamenco Chef" broadcast spot takes an unexpected twist in this interactive expanding rich media unit. Read the full article to see the production process and check out the
PROJECT TITLE: Frito Lay: Tostitos Dips Media
CATEGORY: Rich Media
CAMPAIGN: Frito Lay
CLIENT: Goodby, Silverstein + Partners
For Part 2 of Ted Perez's Riesling/cheese tasting, labels from different regions such as South Australia, Central Coast, California and Columbia Valley, Washington were tested along side more potent and unique cheeses. Cheese selections included a Sottocenerre with Truffles and Uniekaas Parrano.
In the first tutorial we discussed the basics of After Effects and transitioning that work into Flash. The second tutorial we took a look at 3 essential skills (Working with green screen footage, Creating masks and Creating loops). In this 3rd post, we'll discuss things to keep in mind when exporting from After Effects into Flash as well as reviewing some performance test results.
In lieu of the traditional weekly cocktail, Ted Perez + Associates did a two week taste testing of wine and cheese pairings, specifically cheeses that pair with Riesling. Riesling is a white, aromatic grape varietal that has perfumed aromas in addition to a high acidity [hence its characteristic dry and crisp taste]. The high acidity of Riesling also makes it suitable for extended aging (high quality or off-dry Riesling wine has been enjoyed at an age exceeding 100 years). Riesling's long history extends as far back as the 15th century when Count John IV of Katzenelnbogen referenced "22 shillings of Riesling vine cuttings for the vineyard" in his storage inventory [dated March 13, 1435]. In 1477, the grape was also documented in Alsace under the spelling "Rissling".
Riesling is highly "terrier-expressive", meaning the character and taste of the wine can vary greatly based on its place of origin. In order to maintain a greater variety of flavors and characteristics, labels were selected from almost every major Riesling-producing region including Germany, France, California and Australia. To pair with these varying labels, Ted Perez selected popular cheeses from each wine's respective region. Pairings include Monterey Jack and Colby Jack cheeses from California, Morbier cheese from France and Gouda cheese from Germany.
Ted Perez's Despicable Me Teaser site was recently named a finalist in the 13th Annual South by Southwest [SXSW] Web Awards [Film/TV Category]. Stay tuned as the winners in each category will be revealed at the SXSW Awards Ceremony on Sunday, March 14, 2010.
Andrew Covell [lead PM at Ted Perez] had the opportunity to contribute to "ipro"- a blog serves as a platform for advertising professionals to observe the vision of the industry from the producers' perspectives. You can read the interview here: http://iproblog.blogspot.com
The Ted Perez drink of the week is the Rusty Nail. The Rust Nail, which is a combination of Scotch whisky and Drambuie, is a classic cocktail that was invented in the late 1950's by Norman MacKinnon of New York's 21 Club. It's most commonly enjoyed on the rocks, however, it can also be ordered straight as a 'Straight Up Nail'. The origin of The Rusty Nail's name has been rumored ever since its invention. Some say it was originally stirred with a rusty nail while others have tried to rename it entirely [one west coast-based barman tried to rename it the Knucklehead, but it never took off.
Beyond it's roots as a classic American cocktail, the Rusty Nail is also an official IBA [International Bartenders Association] cocktail that is used in the annual World Cocktail Competition [one of only eleven cocktails in it's category - After-Dinner Cocktail/Sweet]. Due to this, the Rusty Nail is one of the most noticeable and frequently ordered drinks made by professional bartenders.
Unlike most cocktails, the Rusty Nail is 100 percent liquor. As such, it's important to choose a quality Scotch whisky since it will be providing the bulk of the cocktail's depth and flavor. The addition of Drambuie is only incorporated as a sweetener and counterbalance to the biting, hot taste of the Scotch. With this in mind, Ted Perez + Associates carefully selected a diverse range of Scotch whiskies that range from traditional choices like Johnnie Walker Red Label to single malts from craft distilleries like Lagavulin. The cocktail is a simple 2 to 1 combination of Scotch whisky and Drambuie.
Introducing the new Ted Perez + Associates corporate site.
In addition to showcasing work produced since the company's inception in September of 2003, it is also the first public showcase of our new identity system.
We hope you enjoy...TedPerez.com
Talented, like-minded individuals are encouraged to contact the firm as we look to expand our abilities in the fields of strategy, design, development, sous vide, rustling, wrangling, cartography and knot tying. For full details Click Here.
This is the first in a pair of articles that concerts to bore a thin channel in your brain from the abstract, tridimensional experience we oft romanticize as reality all the way through to its practical implementation in interactive media. It aspires to orient you in three dimensions of both the real and virtual worlds such that simply existing will make you a more thoughtful interactive artist.
Comedians Jim Gaffigan, Kevin Hart, Michael Ian Black and Michael Showalter star in the media campaign that butters up the lighter side of shopping on eBay this holiday season faster than you can hit "Buy Now" on that red-hot listing of the Virgin Mary image burnt into a Monte Cristo sammich ...
PROJECT TITLE: eBay: Web Host Media + YouTube Channel
CATEGORY: Media
CAMPAIGN: eBay Holiday
CLIENT: Goodby, Silverstein + Partners
LAUNCH EXAMPLE UNIT
LAUNCH YOUTUBE CHANNEL
Tile Mosaic c. 1920s & 30s
Collected from La Closerie des Lilas
Paris, France
Ceramic, metal, wood
On loan from the estate of Juan Auguste "Le Neuf" Pierre
"My back is turned and my attentions occupied, would he [Hemingway] attempt to bed my wife? Without a doubt. Would he succeed? How could he? In the ways of the here and now, he is lost. But on paper he is in his element. The irony of our relations - I live for today and he will live forever." Ted Perez to George Plimpton at the world premiere of the John Wayne classic 'Rio Lobo' in which both men had bit parts.
PROJECT TITLE: Orville Redenbacher's Attention Grabber Media
CATEGORY: Media
CAMPAIGN: Orville Redenbacher
CLIENT: Venables Bell + Partners
In Q309 Venables Bell & Partners approached Ted Perez with a proposition to produce an interactive video rich-media unit for an Orville Redenbacher's popcorn campaign. The catch? Everything needed to be completed in a viscously short twenty-one day schedule that included casting, set design, props, wardrobe, video production, post production, sound designs, and not least of which - Flash development.
Sprint: Storefronts was a street level initiative for Sprint's NOW campaign. The interactive displays contained several animated “widgets” that tracked and followed pedestrians as they walked past installations in the streets of NYC and SF.
PROJECT TITLE: Sprint: Interactive NOW Installation
CATEGORY: Interactive Installation
CAMPAIGN: Sprint: NOW
CLIENT: Goodby, Silverstein + Partners
LOCATIONS: New York City, San Francisco
Hot Buttered Rum, or Rum Toddy* as it's referred to in some regions, is a delicious heated spiced rum cocktail that's widely popular during the chilly winter months (it's also the Ted Perez Cocktail of the Week). The roots of Hot Buttered Rum date back to when a similar variation called Battered Rum was popular in Colonial America. When Jamaica started exporting molasses to New England in the 1650's, colonists began adding distilled spirits to create Battered Rum and eggnog, among others. Hot Buttered Rum even made it's way into early American politics. According to the American Heritage Cookbook, political candidates would provide generous amounts of the drink to constituents in order to influence their vote. While the recipe traditionally calls for dark rum (for a richer, more caramelized flavor), Ted Perez tested this holiday favorite with both medium and dark rums including The Kraken, British Navy Pusser's, Cockspur, Goslings and Juan De La Cruz.
* "Toddy" is the term given to a hot cocktail that's made with boiling water, sugar and spices.
For the Cocktail of the Week, Ted Perez put a twist on the classic Dirty Vodka Martini recipe by replacing the common offerings with organic vodka labels. Over the last few years, organic beer and wine selections have steadily multiplied, while hard liquor tended to trail. One reason for this could be that there's no discernible chemical difference between the alcohol distilled from organic fruits and grains and traditional garden variety grains. There is, however, a slowly growing organic spirit market that consists mainly of vodka and a few labels of whiskey, rum and gin. Currently, organic vodka is predominantly distilled from corn, wheat and rye (thus far, there isn't a pure organic vodka potato). Although the differences between organic and traditional vodka may be minute (if any), certain organic varieties provide real benefits. For example, Prairie and Square One are kosher and Rain is ideal for consumers who have gluten allergies, since it's distilled from corn. While taste testing, Ted Perez sampled other organic labels including TRU and 360.
In the first tutorial we discussed the basics of After Effects and transitioning your work from there into Flash. This post will focus on three essential skills: Working with green screen footage, Creating masks and Creating loops. We hope you enjoy and if you do not enjoy, we hope you learn something. And if you neither enjoy nor learn something - we can do nothing for you other than ask... Why did you read through the whole bloody mess?