PROJECT TITLE: Orville Redenbacher's Attention Grabber Media
CATEGORY: Media
CAMPAIGN: Orville Redenbacher
CLIENT: Venables Bell + Partners

LAUNCH UNIT

In Q309 Venables Bell & Partners approached Ted Perez with a proposition to produce an interactive video rich-media unit for an Orville Redenbacher's popcorn campaign. The catch? Everything needed to be completed in a viscously short twenty-one day schedule that included casting, set design, props, wardrobe, video production, post production, sound designs, and not least of which - Flash development. 

Sprint: Storefronts was a street level initiative for Sprint's NOW campaign. The interactive displays contained several animated “widgets” that tracked and followed pedestrians as they walked past installations in the streets of NYC and SF.

PROJECT TITLE: Sprint: Interactive NOW Installation
CATEGORY: Interactive Installation
CAMPAIGN: Sprint: NOW
CLIENT: Goodby, Silverstein + Partners
LOCATIONS: New York City, San Francisco

"Random" is a word that many have seemed to embrace in recent years to color a concept that in previous decades may have been anywhere from half-baked to counter-culture.

Goodby, Silverstein & Partners deployed "Cheetopia" and reintroduced consumers to a quick-fix staple first packaged in 1948. As "Cheetopia" [jointly produced by Transistor, Honest, Cobra and Oddcast] was gaining momentum, GP&P asked Ted Perez to help develop a Facebook Channel - "The Lair" - to compliment and extend the work done to date. While we are very proud of the body of work, it is one body, fluffy, orange and...random we love most - Cheeto Von Plushkovich. Handmade by The Captain's old lady, Von Plushkovich nailed his bits on a single-day shoot. Footage was then run against public domain footage. All audio was produced in-house by Senator Hayes.

The beauty and burden of "Random" is ambiguity. Is Von Plushkovich random? Sure. Did it further the brand? Who knows. What is certain, in our eyes, is all hands were entertained and engaged and for a wee shop, laughter is key.