Sprint: Storefronts was a street level initiative for Sprint's NOW campaign. The interactive displays contained several animated “widgets” that tracked and followed pedestrians as they walked past installations in the streets of NYC and SF.

PROJECT TITLE: Sprint: Interactive NOW Installation
CATEGORY: Interactive Installation
CAMPAIGN: Sprint: NOW
CLIENT: Goodby, Silverstein + Partners
LOCATIONS: New York City, San Francisco

Flash is a great starting point for animations designed for the Web. But when it comes to more realistic motion effects, Flash is certainly limited. Enter After Effects. The combination of Flash and After Effects enables animators to create a broader cache of animations and techniques and ultimately develop more compelling deliverables. The goal of this three part analysis is to touch on the topics most beginners want and need to know in order to get started with integrating After Effects and Flash. Beyond beginner level topics, the 3rd and final post will touch on performance issues, concepts, and methods.