This is the first in a pair of articles that concerts to bore a thin channel in your brain from the abstract, tridimensional experience we oft romanticize as reality all the way through to its practical implementation in interactive media. It aspires to orient you in three dimensions of both the real and virtual worlds such that simply existing will make you a more thoughtful interactive artist.

Sprint: Storefronts was a street level initiative for Sprint's NOW campaign. The interactive displays contained several animated “widgets” that tracked and followed pedestrians as they walked past installations in the streets of NYC and SF.

PROJECT TITLE: Sprint: Interactive NOW Installation
CATEGORY: Interactive Installation
CAMPAIGN: Sprint: NOW
CLIENT: Goodby, Silverstein + Partners
LOCATIONS: New York City, San Francisco

White Gold, The Almighty God of Awesome, Patron Saint of Those Who Dare To Challenge Dragons and devoted Milk drinker, assumes center stage in THRASHTEURIZER - to laymen, a game, to the enlightened...a baptism at the union of Niagara Falls, The River Styx and Zeus' Morning Leak.

PROJECT TITLE: Thrashteurizer
CATEGORY: Game
CAMPAIGN: Milk - White Gold
CLIENT: Goodby, Silverstein + Partners
URL: http://www.tedperez.com/archive/milk/thrashteurizer/